Design Process

The Design Process is where you make your 3D configurator look professional. Configure lighting, cameras, materials, and visual settings to create a compelling product experience.

What is the Design Process?

The Design Process controls how your configurator looks and feels — everything from lighting and materials to camera angles and visual effects. While the Product Editor defines what customers can customize, the Design Process defines how it’s presented.

Core elements

Materials & Textures

Define surface appearance: colors, finishes, and texture details that make your product look realistic.

Lighting & Environment

Set up HDR lighting, light sources, and shadows to create professional-looking product presentation.

Cameras

Configure the initial view and camera controls customers use to explore your product.

Background

Choose the setting: solid color, gradient, image, or transparent background.

Post-Processing

Add final polish with tone mapping, bloom, and color grading for cinematic quality.

Visual Effects

Optional dynamic elements like particles or animations for enhanced experiences.

Controls Bar & Custom Objects

Position the configuration UI and add environmental context like pedestals or props.

Typical workflow

1. Materials first — ensure your model has clean, realistic materials
2. Add lighting — choose an environment or add light sources
3. Set camera — frame your product from the best angle
4. Pick background — match your site’s context
5. Polish — add post-processing and effects if needed

Best practices

• Start simple — basic materials + good lighting goes a long way
• Match your brand — visual style should reflect your brand identity
• Test on mobile — ensure it looks good and performs well on all devices
• Less is more — avoid overdoing effects; aim for clean and professional

Common mistakes to avoid

• Too much bloom or glow (makes products look artificial)
• Harsh lighting or completely flat lighting (both look unprofessional)
• Distracting backgrounds that compete with the product
• Wrong default camera angle (customers’ first impression matters)

Goal

A good Design Process makes your product look trustworthy, professional, and realistic — without customers even noticing the technical work behind it.